Mr. Sub Case Study

7 Pages 1783 Words

use the owner wanted to know if the customers would like any changes in the way the subs are presented. He also wanted to learn what customers want from their store and whether the students had any complaints or suggestions. Through our survey of students and staff members at Humber College, we will provide the owner with results on the overall satisfaction of customers, and how Mr. Sub can improve or change any existing products or services.Mr. Sub¡¦s mission is to: ¡§Sell quality food, make it fresh, and serve it fast; Above all, give customers real value for their money.¡¨ The owner believes that in this business, the most important factors are to provide food that is fresh and healthy and in addition, provide good service which is of utmost importance in order to attract and retain a loyal customer base.

Mr. Sub is a franchise operation, which means that in essence, the owner is ¡§leasing¡¨ the ¡§Mr. Sub¡¨ brand name and all the good will that is associated with the name. This particular franchise at Humber College was obtained by the owner because he was the highest bidder; the owner lives close to the area and felt that he could target the school population easily with little competition from surrounding eateries...