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Mr. Sub Case Study

Mr. Sub Case Study

EXECUTIVE SUMMARY

We conducted market research for Mr. Sub at Humber College¡¦s Lakeshore Campus, which is a part of the fast food industry.  Their emphasis is on fresh, healthy food and their products include subs, wraps, chips and drinks. The focus of this survey was on customer satisfaction, because it is the most important factor in the food industry and in addition, the owner wanted to know if the customers would like any changes in the way the subs are presented. He also wanted to learn what customers want from their store and whether the students had any complaints or suggestions.  
Through our survey of students and staff members at Humber College, we will provide the owner with results on the overall satisfaction of customers, and how Mr. Sub can improve or change any existing products or services.
Our survey results showed that most students found Mr. Sub to be expensive considering that they had a limited variety of  products.  Although most respondents were satisfied with the level of customer service, they were not happy with the level of hygiene or the variety of ingredients available.  One reason for this could be that this particular Mr. Sub

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Word Count: 1783

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