ACME

12 Pages 2954 Words

Our company is ACME Express. We provide shipping services for small businesses, local companies, and residences in the southwestern region of the United States. A map of the region serviced is attached in Appendix A. Our home office is in Phoenix, Arizona. Our services range from letters up to large boxes. We have 90 trucks in our shipping fleet. The trucks are Chevrolet T-Series work trucks. For overnight mail, we ship our packages on America West Airlines. We use America West who is also being based in Phoenix. We have steadily been growing since opening in 1995. Although more recently, we have notice problems with competing against the larger shipping companies such as, FedEx, UPS, and USPS. We feel the company provides good customer service and more personalized attention. This allows us to retain our current customers but we lack in technology to compete with the larger shipping companies.
The CEO and Board of Directors meet on April 1st, 2001 in their quarterly meeting to discuss ideas to enhance the company’s growth in the market again. The ideas that were brought up are to widen our region for delivery from the southwest to the western region of the United States, develop a website, offer new billing options, purchase our own fleet of airplanes for overnight shipping, and offer package tracking. We feel providing the best customer service, personalized attention, and
good rates would be damaged by widening our delivery area or spending money to buy our own fleet of airplanes. The number of packages we ship through America West Airlines is very small due to our relatively small delivery area. Therefore, each of the Board of Directors were assigned an issue to research and present to the CEO and other Directors at the next meeting on April 18th, 2001. The decision was made to focus on the package tracking, website, and billing issues. These three items will help the company to compete with the...