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Black Women In The Media

Black Women In The Media

Mainstream media’s affect on the credibility and imaging of the Black Woman

“Bend over to the front, touch your toes, bounce that ass up and down and get low!” blasts the latest rap song that seems to get a substantial amount of airtime. This particular song instructs a woman on how to perform an erotic strip tease. These lyrics are a small fragment of the images conveyed of Black women to audiences domestically as well as internationally.  The American medium which includes radio, television, film, and other forms of advertisement continues to produce degrading, misleading, and destructive images of Black women. These images become unrelenting negative stereotypes that weaken the Political credibility of Black women in the White dominated patriarchic society. 
 Cultural images of African American women based on stereotypes are at the very foundation of the problem of African American women’s limited access to societal resources and institutions (Jewell, 1992, p. 12). Stereotype as used here “is an imitation, a copy of something of someone that is, by means of the media machinery, held up first as THE symbol or symbols to the exclusion to others; and then repeatedly channeled out to viewers so often that in time

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