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Pizza

Pizza

Currently, pizza companies are in a pizza war for a gain in the market share.  Pizza Hut, Papa John’s and Domino’s are all in close competition to be the leading pizza provider.  Issues such as, product innovation, sampling, media spending, sales promotions and the quality of the pizza are in the minds of both the company and the consumer.  In the following paper, I will address the ordering methods of non-college households, suggested budget allocation and slogan suggestion.  
Upon conducting research among non-college students, I have found that many buyers of pizza are similar in buying habits.  After questioning a few non-college adults I know regarding pizza preference, I discovered that a majority the households rely on sales promotions such as coupons to choose pizza retailers.  Although the survey group differs in age and other basic demographic information, the results from this mini-survey are fairly consistent.  This will directly influence my suggestions for the budget allocation, which will be addressed later in this paper.  
The main consistency I found in this survey is the fact that many consumers rely on coupons in choosing pizza retailers.  In 75 percent of the adults

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