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Market Researcher

Market Researcher

The writer as Market Researcher

Interviewing Techniques
·	Protect genuine interest do not get defensive with interviewee
·	Phrase questions in such a way that the users do not know how you want them to reply

Some examples of an out line to follow if you are asking about a specific manual are:
·	How frequently do you use this manual
·	Under what circumstances do you use it 	
·	When did you last use it 
·	What tasks are you doing when you use it 
·	How do you use it? Do you sit down and read it, or do you refer to it while you are doing something else?
·	How would you rate it (excellent, Good, fair, poor, awful)
·	What do you like best about it?
·	What would you change about it?
·	Do you have marginal notations in it?
·	Who else uses the manual?
·	Do you know what they use it for?

Some examples of questions to ask about a set of manuals for a product are:
·	How easy was it to find

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Word Count: 308

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