Research

14 Pages 3404 Words

reports such as the Australian Bureau of Statistics.


1.4 Limitations

There were limitations while writing this report such as lack of marketing knowledge as well as lack of report writing skills. Time constraint was also a big factor because information wasn’t readily available.

1.5 Assumptions

According to the information, the assumptions that were made are accurate, relevant and unbiased.

2.0 Marketing Environment

2.1 Definition and Understanding
Then marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers (Kotler, P., Brown, L., Adam, S., Armstrong, G., 2001, p.116). In other words, there are factors outside the business that may affect its decisions and prevent it from having a good communication and understanding with its target market. The marketing environment is made up of a micro-environment and a macro-environment (Kotler et al, 2001, p.116).
2.2 Motor Vehicle Industry

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