Suggested Class Projects

14 Pages 3389 Words

SUGGESTED CLASS PROJECTS

Throughout this semester, we have been asked to complete suggested class projects at the end of each chapter on a weekly basis. Each project would cover something that pertained to the topics discussed in that chapter in order to not only learn the material through just reading it but also through application of the material. The areas included: advertising foundations and environment, advertising background, planning, and strategy, advertising media, creating advertising, and integrating marketing communication elements. Although I may not have always felt like doing these projects, I do feel as if they were beneficial. It just me gave a little more insight into the world of advertising in practical situations. Towards the end of the semester, we began to base most of our projects around one central theme, and that theme was WIU football. This was also helpful because of the promotional campaign we have to do as well, so it gave the class a chance to throw around ideas. So, I suppose these projects have served a dual purpose. For the most part, I will basically be discussing what I got out of these projects on a chapter-to-chapter basis.
For Chapter 1, we were to contact one or two advertising agencies and find out the changes that have taken place within their business as well as in the industry. We proceeded to ask other questions such as if September 11th had any effect on the businesses and what kind of turnover rate they had. Through conducting this interview, although it was very short and sweet, it just gave our group a chance to talk with a real advertising agency, and it made me realize the implications of external factors on businesses, especially small businesses, such as that of 9-11. This interview also showed how much advertising can be affected by technological changes such as online advertising. We were able to find out more about the company we contacted, which was Phoenix Grap...