Marketing Research

8 Pages 1978 Words

erational activities, report generation, and maintaining basic communication -- or may play a leadership role which requires a more dynamic, future-oriented, big picture mindset. whether they work alone or with a handful of assistants, they must exhibit the leadership skills necessary for motivating the activities of personnel employed throughout their companies.
6. Role of change agent and project coordinator
Product managers are most effective when appointed by upper management, and can call on a wide range of resources in the conduct of their work. In these positions, they are empowered to play the role of change agents, project coordinators, and product champions. Their dedication to a single product is essential to building and maintaining a competitive and profitable product, and allows them to be proactive and strategic on its behalf.


Market Research Agency
Present business world is an information age. Now more than ever business success revolves around the ability to collect, analyse and use information. Knowledge about customers and other aspects of the marketing environment that affect company operations is essential. Managers can obtain this information either by formal or informal means. There are two main ways through which the company can collect relevant information for its market research. They are as follows:
ü The company might carry out the work themselves or
ü Employ the services of a market research agency

Marketing research is very essential before company starts its main market activities. The research goal has to be carefully decided before starting the market research.
Using market research agency for the thorough search regarding goals is a common feature now.
The main advantages of using an agency are:
· Company can use specialist skills. Especially where the scale of the research is large. Generally the company does not possess that specialist skill to conduct the market research i...