What Is The Marketing Concept

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II. SWOT Analysis
This SWOT analysis provides the strengths and weaknesses in our community, and describes the opportunities and threats that face the move your feet program.

• Strengths
The Thibodaux community has an approach to fitness that can show positive results and maintain the health of the community. A well-planned and structured health wellness program can be established. This wellness program is designed to improve the overall health of the individuals in the community over a long period of time. The move your feet program will have a capable staff which will implement its policies.

• Weaknesses
The cost of providing the community with a wellness program may be expensive and hard to provide continuous support for. The Thibodaux area may not be large enough to support a wellness program like Move Your Feet. The cost of attracting people into a wellness program like this one may be greater than the funds made available. The timing of the fitness carnival may also be a weakness because the summer months may slow the start of the program. Parents may be reluctant to allow their children to walk in the summer heat.

• Opportunities
The Thibodaux market is a growing one which may have more and more people open to a health wellness program like Move Your Feet. The wellness program itself could make the Thibodaux a more attractive place to live which would make the market grow even more. There is an opportunity to prove that a health wellness program could increase the overall health of the area, and could possibly be linked to a more productive economy. A chance to change the attitude of an unhealthy society is possible.

• Threats
The overall laziness of the state of Louisiana and the Thibodaux community will be a threat to the wellness program. The attitude that food and drink are the most important hobbies will hinder the program. The number of fast food restaurants in the Thibodaux are...