Cause Branding

7 Pages 1714 Words

orers; they are the people who take the organization on the path shown by the management. With globalization the size of the organizations is growing at a rate like never before and they employ thousands of people. These hundreds and thousands people themselves form a society. So, the first and the minimum step a corporate should take is to insure its employees a good life. A very good example of the company giving the maximum to its employees is Infosys Technologies Limited an Indian company. Pioneers to introduce the concept of ESOPs in India. Making millionaires out of ordinary employees. Results were not very far, at the time of the dot com bust when the attrition rates of these technology or the new economy companies was irrationally high Infosy’s attrition was one of the lowest in the industry.
Tisco on old economy company has in its ninety-seven years of operation has seen only one strike by the workers. In the late thirties when there was immense unrest in the company the workers did not put their tools down because at the back of the mind the workers new what the com...