Avon

8 Pages 1948 Words

Avon



Author: Flem
Email: francy91@yahoo.com

In over a hundred countries, Avon is a leader in beauty and a trusted name in direct selling. But that's only the beginning. More and more, you'll find Avon in kiosks and corner stores, in fashion and in fitness, on the web and on your wavelength.
Avon is a world-famous brand, but the “Let’s Talk” campaign that launched in the year of 2000 in over 20 international markets is the company’s first global advertising effort that was created by Avon’s own advertising department. “Let’s Talk”, was designed to reflect Avon’s corporate mission to be “the company for women”. The mission of the campaign is to gather a global network, it’s system for dealing with international marketing is though sales brochures, web sites, sales incentives, sampling initiatives and cause-related programs, all apart of the marketing mix.
As a result of “Let’s Talk”, a positive response was received. In the two largest markets, Brazil and Mexico, as well as Venezuela the outcome was not only promising but also profitable. Worldwide sales grew up to 15 percent and profiting over 13 percent. The number of active Avon sales representatives grew 10 percent. In Brazil along, sales grew 14 percent and profiting 17 percent in 2000. In Mexico, Avon sales grew 18 percent and there was an 8 percent increase in the number of sales representatives in the country. In Argentina, sales and operating profit declined, as expected, due to continuing economic weakness. In the Pacific region, sales declined 7% in dollar terms but increased 5% in local currencies. Units rose 8% and active Representatives were up 12% in the quarter, with most major markets showing increases. China, which utilizes innovative forms of retail selling, continued to deliver excellent sales and unit growth in the quarter. Operating profit in the Pacific region declined 4% in dollar terms, but increased 10% ex...