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Making The Band

4 Pages 967 Words


Director of Research & Development:
File: The Projected Longevity of The Humming Birds

The longevity of this band is an essential element that will define these “fly 5” street-smart urban soul singers known as The Humming Birds. They won't be typical flash-in-pan band. Though promotion will be apart of the group's success, it by no means will be what the talented fly 5 are all about. Their heart-arching, vocal-pounding songs will help to define the era of Motown Soul and R&B. We hope to produce an everlasting sound that will differentiate from the rest of the Motown artists by also giving them a flashy gimmick that attracts the singers to older, classy men through the etiquette of the group to and young women by their ‘razzle-dazzle’ good looks. They are to be long-lasting hit-makers with the unique combination of the superb song-writing Holland-Dozier-Holland team, and the intrinsic talent of the group with the underlining image of elegant young men who really know how to present themselves.
Of course, this does not mean that The Humming Birds will not face hardships along the way. Every musical group has faced their fair share of fumbling record sales and bad press through harsh criticisms of their social and personal characters. But we here at Motown plan to face this controversies head-on by putting The Humming Birds through a rigorous "assembly line" that we so cleverly produce at Motown Records. After they are through with us, they become polished professionals-- whether concerning dress, dance, our deliverance, our boys at Motown really represent the top of American culture. This is what makes us smart. This what makes us different. Thanks to Maxine Powell, who is the foundation of how artists are truly capable of acting, The Humming Birds will no longer scare off conservative America by speaking in a threatening manner, slouching, or talking in an impolite lingo to become the clean-cut All-Am...

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