Huffy Sports

9 Pages 2307 Words

Junior Diagnostic Project
Huffy Sports


Table of Contents

Company Background
Huffy Sports Info ……………………………………………………………………………… 3
Product and Problem …………………………………………………………………………3-4
What I Would Do …………………………………………………………………………………………4

Consumer Issues

Perceived Risks ……………………………………………………………………………………… 5
Problem Recognition …………………………………………………………………………5-6
Consumer Search Behavior ……………………………………………………………… 7
Consumer Behaviors ……………………………………………………………………………7-8
Message Content ……………………………………………………………………………………… 8

Suggestions and Analysis of Consumer Issues

Perceived Risks ……………………………………………………………………………………… 9
Problem Recogntion ……………………………………………………………………………… 9
Consumer Search Behavior …………………………………………………………9-10
Consumer Behaviors …………………………………………………………………………… 10
Message Content ………………………………………………………………………………10-11


Works Cited …………………………………………………………………………………………………12





Diagnostic Project: Huffy Sports
Huffy Sports Company of Sussex, Wisconsin is the leading manufacturer of basketball related products in the world. Established in 1979, Huffy Sports built its company image through t...