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Propaganda In Advertising

Propaganda In Advertising

Today’s television companies are using many different types of propaganda techniques to grasp the viewer’s attention and persuade them into buying their product.  Propaganda is a persuasive tool used in advertising to get a person to become interested in a product.  Propaganda can be used when a person tries to get someone to do something they might not want to do such as: taking their first drink of beer or some other kind of influential type situation.  Ann McClintock's, “Propaganda Techniques in Today’s Advertising”, is based on the way different types of techniques are used and how they sell products.  McClintock’s essay is about the way propaganda and its various techniques affect the everyday television viewer.  Different types of propaganda have different ways of affecting the viewer but all propaganda based commercials have the same goal and that is to get the viewer to buy their product.
	The product being advertised in my first commercial is Church’s Chicken.  The commercial starts off with an older black woman telling the viewer’s she is going for a midnight snack of some Church’s Chicken.  As she walks into the kitchen and tuns on the light she is

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