Why Measure Buyer Behavior

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avior decision-making model is used to recognize the progressive process of a consumer when making decisions to purchase a product or service. This process has been investigated and accepted as a current and acceptable theory. These steps are considered the fundamental progression a buyer travels through.
Problem Recognition occurs once a person recognizes a difference between his current condition and an ideal state. When the perceived ideal state becomes significant, it will trigger a response which initiates the decision-making process. Problem recognition can be triggered simply by seeing an empty bottle of juice or by advertisements.
After the process has been initiated, a person will search for more information. This step is named Information Seeking. This stage helps to clarify possible options available and will begin with an internal search. This consists of any past memory or knowledge concerning the purchase. The internal search can be quick and easy but only sufficient for frequently purchased products. If internal inf...