Marketing

7 Pages 1855 Words

overseas

Skinclad’s main outlet, Modal Fashions, has already capitalised on the opportunity to use overseas suppliers in Korea and Taiwan to lower costs as the garments are much cheaper. This may start a trend of other companies following suit to help them lower costs and overheads.

UK competitors

Since 2000 the market has deflated forcing many smaller businesses to cease trading. This therefore has given Skinclad an opportunity to gain a greater market share in coats and jacket sales.

Deflated Market

The market deflation has not only had an impact on Skinclad but also on the other manufacturers in the sector. This has caused many smaller chains to close. The market would have to recover from this recession, but as Skinclad has the option to increase production almost instantly by acquiring the staff and space required then Skinclad can handle the pressure of increased business.

Technological Advances

The majority of suppliers or retailers now have used e-commerce to help market and sell there product and allow them to appeal to a wider audience. This would be the case for Skinclad as if the use a website they not only gain a wider audience base but increase profit per garment as they sell directly to the customer and don’t use outlets.




Micro

Dependence on Modal Fashions

In the period 1995-2000 Skinclad terminated all but one of their agency agreements, as Modal Fashions took up 93% of there output. But as the arrangement between the two has broken down significantly due to a decline in business put Skinclad’s way by Mod...