Integration Of Web And TV

19 Pages 4864 Words

Contents
EXECUTIVE SUMMARY 4
1.0 INTRODUCTION 5
2.0 TECHNOLOGY OVERVIEW 5
3.0 TECHNOLOGY APPLICATIONS 12
4.0 TECHNOLOGY IMPLEMENTATION ERROR! BOOKMARK NOT DEFINED.
5.0 TECHNOLOGY EVALUATION 15
6.0 TECHNOLOGY PROJECTIONS 18
APPENDIX A - SUBJECT INDEX 22
BIBLIOGRAPHY 24

Executive Summary
Purpose
Methods
Results
Conclusions

Evaluation – how feasible is the iTV, potential usage (all the possible applications), impact on business organizations.
1.0 INTRODUCTION
The integration of web and television technologies is a complex issue - not necessarily for technical reasons but more so, because its evolution hinges greatly on a plethora of contributing technologies, companies, governments, and standards bodies on a global scale.
For the purposes of this business report, we refer to the integration of web and television technologies as the evolution of Interactive Television (iTV). By definition, iTV attempts to bring the interactivity and personalisation of the web to the world of broadcast news and entertainment in television (Radha et al: 1998, p1).


2.0 STATUS OF ITV IN AUSTRALIA
As with the rest of the world, Australia too is in the verge of developing interactive television (iTV). Australia’s major developers and providers of iTV are iTV|world, ICE Interactive (ICE) and Cable and Wireless Optus (CWO). iTV|world as of currently leads in developing and providing integrated technical and creative services, tools and products for the deployment of iTV (http://www.itvworld.com/press/press260401.html).
As of October last year, Australia’s five main networks, ABC, SBS, Seven, Nine and Ten had agreed to adopt the European interactive platform, MHP (Multi Home Platform) which is based on Sun’s Java API (Application Program Interface) as the standard for iTV (http://australia.internet.com/r/article/jsp/sid/10059). Results from CWO reveal that main applications of iTV in Australia would be games, trivia and spo...