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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL You Have Viewed Too Many Free Essays, Term Papers, and Book Reports. Starbucks SWOT Analysis Starbucks SWOT Analysis Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. SWOT STRENGTHS: · 2000 marked 5th consecutive year of sales increase. · Low long-term debt to equity ratio of 0.01, company has good financial standing. · 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania. · Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES: · OPPORTUNITIES: · Schultz sees opportunity to make coffee/espresso bar available to everyone: o 1990 – Horizon Air Account o 1991 – First licensed airport location o 1992 – Nordstrom Account o 1993 – Barnes & Noble relationship o 1994 - Starwood Hotel Account o 1995 – United Airlines Account o 1997 – Canadian Airlines Account o 1998 – Grocery coffee, new, starbucks, account, open, york, products, locations, drinks, 2001, offer, usa, united, stores, store, several, schultz, roasting, pepsico, opportunities, kraft, foods, entire, catalogue, bar, alliances, airlines, agreement, 2000, form, zurich, year, wwwstarbuckscom, world, within Word Count: 327 Acceptance_Essays American_History Anatomy_&_Physiology Animal_Science_&_Zoology Anthropology Architecture Art Astronomy Aviation Biographies Book_Reports Business Computers Creative_Writing Current_Events Economics Education Engineering English Environmental_Science Ethics European_History Film_&_TV Foreign_Languages Geography Government_&_Politics Health_&_Beauty History_Other Human_Sexuality Legal_Issues Marketing Mathematics Medicine Miscellaneous Music Mythology Philosophy Physics Poetry Political_Science Psychology Religion Science Shakespeare Social_Issues Sociology Speech Sports_&_Recreation Supernatural Technology Theater Theses_&_Dissertations

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