McDonalds

13 Pages 3178 Words

the golden arches were adopted as its corporate logo, with the introduction of Ronald McDonald as its mascot arriving the following year. In 1965, McDonald’s Corporation went public, and by 1966 was listed on the New York Stock Exchange. In 1967, its first restaurants outside of the United States were opened in Canada and Puerto Rico. 1968 saw the introduction of the company’s flagship product, the Big Mac. Throughout the 1970’s, McDonald’s became involved with a lot of charity work, establishing its own charity called the Ronald McDonald House, providing temporary housing for the families of seriously ill children. Kroc had always believed in giving something back to the community in order to make the world a better place. In 1973, McDonald’s added breakfast items to its menu. The Quarter Pounder was introduced in the subsequent year, as sales reached $1 billion. 1974 saw the opening of the first restaurant in the UK, in Woolwich, South London. In 1975, McDonald’s introduced “drive-thru” window service, which allowed motorists to order and receive food from their cars. Nowadays, this type of business accounts for around half of all McDonald’s sales in the United States. In 1983, Chicken McNuggets were added to the menu, giving customers an alternative to beef. Founder Ray Kroc died in 1984. Ronald McDonald Children’s Charities was founded in his remembrance to raise funds in support of child welfare. In 1989, McDonald's became listed on the Frankfurt, Munich, Paris, and Tokyo stock exchanges. Through the 1990s smaller outlets known as “Express” stores were opened in hospitals, zoos, airports, and even on ferries. These outlets served a limited menu and lacked some of the amenities of larger stores. In 1996, McDonalds signed a 10-year agreement with The Walt Disney Company. This agreement has led to the introduction of restaurants at Disney theme parks, and the promotion of Disney films through McDonald's. Packag...