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Magazine

Magazine

The origins of the twentieth-century magazine lie in the extensive 
economic and social changes of the latter portion of the preceding 
century. The result was the emergence of the newly commercialized form 
of national periodical which, for the ensuing fifty years, served as the 
dominant medium of popular culture. And while the centrality of 
magazines as shapers and reflectors of the nation's popular discourse 
began to diminish at mid-century, the form itself continued to prosper 
as new, more specialized types of magazines arose to serve the specific 
informational needs of more narrowly defined audiences. This progress of 
the American magazine through the twentieth century might, for the 
purposes of historical analysis, be divided into four major eras: The 
Magazine's Triumph as a Commercial Enterprise (1900--1920), The Golden 
Age of Mass Magazines (1920--1960), The Rise of the Specialized Magazine 
(1960--1990), Magazines as New Media (1990--present). This essay will 
attempt to chart the changing character of magazines in America during 
the twentieth century, as well as the forces, individual and 
institutional, which shaped them.

The first twenty years of the twentieth century saw the emergence 
of modern magazine publishing. Inherent in this triumph of the magazine 
as a large-scale commercial enterprise was the

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