McDonaldization Affects Us All

7 Pages 1642 Words

nsumer wants the biggest, fastest, and best product they can get for their money. This change in society can be connected to a process known as McDonaldization. The effects of McDonaldization are more widespread and profound than just in the workplace. According to Keel, “George Ritzer argued that McDonaldization has a lot of social implications. In a society that acknowledges Efficiency, Predictability, Calculability and Control as its main objectives, have had perverse effects on those who experience it” (2) Keel said that “It leads to people wanting everything fast, and having a limited attention span because we want everything fast to deal with something than takes longer to what we are accustomed to”(2). McDonaldization has set the standard for what we are used to. If something is not as we think it should be, we immediately reject it or subconsciously feel it is inferior to the norm.
According to Timothy B. Burleson, “the process of McDonaldization has caused many restaurants t...