Home Depot

9 Pages 2312 Words

epot is the world’s largest home improvement retailer, they are still less than 10 % of the total home improvement and other housing and building related product markets in North America. This has led Home Depot to expand rapidly not only in the United States, but overseas as well. There are Home Depot’s in Canada, Chile, and Puerto Rico. One of their primary goals at the moment is to penetrate into the Latin American market. During fiscal 1999, the Home Depot opened 169 new stores; one every 52 hours. Their goal is to have 1,900 stores by the end of fiscal year 2003.
Home Depot also has increased their market by starting EXPO Design Centers and Villager’s Hardware. EXPO is a showroom environment focused on remodeling and decorating projects. Villager’s Hardware is designed to attract customers who simply want the convenience of shopping at a small store when undertaking a small repair. Home Depot plans on expanding both of these stores. Another market Home Depot has just started to get into and is expanding is the Internet. They are planning to have an online superstore.
As you can see, Home Depot is a very large successful company. In fact, they more than double their closest competitor Lowe’s in net sales and well surpass them in net profits.
The overall industry looks good going into the future. With the population increasing, more and more homes will be built. In conclusion, with housing prices increasing while supply and demand both increases only means positive benefits to the home stores.


Overview of the Annual Report

Home Depot appears to be doing great by expanding their market and product line. Their net sales and profits continue to increase substantially at an annual basis while continuing to hold a firm lead on the market from their closest competitor, Lowe’s. Home Depot shareholders are content with the companies prosper with dividends increasing every year while the market value of Home Dep...