Ethics

6 Pages 1438 Words

Table of Contents

Page #
Executive Summary 1
Jones Soda’s Vision & Goal 2-3
Measurable Results for Jones Soda 3
Input-Processing-Output Model 4
World, Behavioral, & Business Dimensions 4-6
Timeliness, Exclusiveness, & Accessibility 6-7
Format Required (Graphics, Voice, Video, etc.) 7
Behavioral & Marketing Dimension Interaction 7-9
Organizational Dimension Charts 1 & 2 10
Self-Evaluations 11-12
References 13


Jones Soda’s Vision and Goal
The company of Jones Soda began in 1987, when company founder and president, Peter van Stolk, recognized the potential of emerging “alternative” products in the beverage industry. Jones Soda is a unique company with a vision that is growing with the times. Distribution of Jones Soda began with an “alternative distribution strategy.” Following the execution of the alternative distribution strategy, Jones began an up and down the street “attack” of the marketplace; this time placing products in convenience and food stores. Finally, the company has now begun to achieve larger chain store listings with companies such as Starbucks, Safeway, Albertson’s and 7-Eleven stores. Jones Soda has always focused on interacting with the consumer and always keeps up with the demand. Jones Soda has created a trend, and it is a passion not only among soda drinkers but with its employees, directors and shareholders. Jones Soda’s current goal is to expand nationally within the next two years.
Jones Soda Company develops markets and distributes alternative or new age beverages, including premium soda, diet soda, spring water and energy drinks. We believe that we are creating a new category in the ‘New Age Beverage’ market, and we are offering distributors something new to sell. We se...