Jan Phillips Vs Ice Cream Market

3 Pages 635 Words

Haagen-Dazs, one the worlds most renowned super ice cream blends was created by Reuben Mattus, after working in his mother’s ice cream shop. He developed a taste and passion for creating fine and rich ice creams. Promising the best and purest taste, Mattus used only the finest ingredients for his ice creams. Haagen-Dazs began with just three flavors…vanilla, chocolate, and coffee. The ice cream began being distributed in New York City and quickly spread throughout the United States. After all of Mattus’s hard work, Haagen-Dazs is now world renown, with many flavors and growing in customers every year.
Haagen-Dazs has made more than $900 million in sales since 1991. But as the years have gone by, new ice cream companies have begun to compete with Haagen-Dazs making the ice cream market extremely competitive. Starbucks and TCBY are two of the stronger competitors. Consumers in the past 5 years have become more fat conscious, and this type of change definately affects the “junk food” market. With the new low-yogurts and ice creams on the market, it’s not the question who makes the low fat ice cream. It’s become a market of who has the best tasting low fat/no fat icy treats.
With all of the low fat competition on the market, Jan Phillips has come up with a conusmer drawing idea. Low fat sorbets that have that premium Haggen-Dazs flavor, low calories and low fat. The perfect idea for the consumer that is weight conscious or dieting. She has only one concern though. Sweet “junkies” are drawn to the rich and thick texture and flavor of traditional ice cream. Sorbets and Sorbettos often have less milk than sherbets and ice creams.
Phillips idea would like to promote exotic flavors like strawberry, kiwi, and mango. Then again, consumers don’t crave fruity tastes when thinking of frozen desserts such as ice cream. Jan Phillips has a big decision to make. Haagen-Dazs was built on word of mouth advertisi...