Analysing Ads

7 Pages 1673 Words

n as if to one person (individualising the ad) and tells the reader to “Try something new” – appealing to the audience’s sense of adventure and desire to break from routine. It goes on to tell the reader exactly what to do and how to do it – making the “adventure” even more appealing by being less risqué.

The capitalised words in the body copy create sentences when linked together, albeit very basic. (NEW. → HOME → BEANS, → GRIND → PERFECT →CUP.) This is an excellent creative touch.

The advertisement ends with promises of physical and psychological rewards gained through owning the product. “Now sit, relax & smile.” Although this line is very simple, at the end of the ad it is very potent. The audience desire to own the product and will take action. He/she will know where to go to purchase Starbuck’s “fresh” product by looking beneath the logo.

I think this is advertisement is very well made. My only objection is that the retailer’s logo (Alshaya) is too prominent and/or not well placed – its current position/size interrupts the flow of the ad. I think perhaps Alshaya’s lo...