SWOT Analysis - Sun Microsystems

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in the best interest of Sun’s shareholders and Sun future.
5. Other competitors are starting to set standards for the JAVA programming because of the heavy licensing fee charged by Sun.
6. Suppliers have high bargaining power because Sun needs to make advanced payment to them. The trend is that Sun begins to rely more on the ability of suppliers.
7. Customers are in demand for more reliable and powerful personal computers and workstations. Customers apply adequate pressure to the market leaders such as Microsoft and Intel in an attempt of driving down prices. Therefore, there is much support for JAVA.

IV. INTERNAL ENVIRONMENT (IFAS see Exhibit 2)
A. Corporate Structure
1. Thanks to McNealy image on the company, employees live with their demanding jobs and bound each other together with confidence.
2. Sun’s have six categories in it’s product line : Servers and Workstations, Solaris and Solstice, SunSpectrum, WorkShop and Neo, UltraSPARC and Java Processors, and Java Software.
B. Corporate Culture
1. The compan...