E-book Marketing Plan

16 Pages 3909 Words

of love or better understanding of partners
- E-book can be purchased directly off E-bay as well as the Sublime Astrological Matches website, via Paypal

Weaknesses (Internal Opportunities)

- Generating awareness for a new online business will be difficult
- Maintaining website functionality once the business grows will require more than our current staff
- Becoming profitable likely won’t take place overnight


Threats (External Factors)

- The e-book is currently only available in English, consumers who speak different languages may be alienated
- Competition amongst competing e-books and online products is rampant
- Consumers may develop loyalties to other e-books or similar products
- Viruses or server crashes may shut down the online part of business temporarily






Target Market


Primary Target

• The primary market is comprised of internet users who are both familiar and capable when dealing with online businesses and transactions.
• This portion of the target market would have been on the interne...