Emirates Airlines

11 Pages 2641 Words

d in the fortunes of the company, and by 1997 the company was floated in an IPO on the Dublin Stock Exchange and on NASDAQ.
Last decade Ryanair launched an average of 10 new destinations every year. Despite this success, Ryanair remained committed to driving down airfares. Ryanair was competing head to head with many of Europe¡¦s biggest airlines including British Airways, SAS, Alitalia, Lufthansa, Air France, and Aer Lingus, by offering an unbeatable package of low fares, on-time flights, high frequencies and friendly in-flight service, Ryanair was continuing to succeed and win increasing public and customer support.

Dubai based Emirates Airlines is one of the fastest growing airlines in the world and has received more than 200 international awards for excellence since launch in 1985. Emirates, from a humble beginning in 1985, till now, the growth has been remarkable. Of course, all with the full patronage of the Government of Dubai. Emirates were successful in planning and building up excellent supportive systems by formation of many sister companies. For example, DNATA (Emirates own travel agent), Abela Airline Catering, Dubai Duty Free etc. Emirates now flies to 58 destinations in 41 countries in Europe, the Middle East, the Far East, Africa, Asia and Australia. Emirates prominence in the world travel market is increasing rapidly due to the efforts put forward by the Government of Dubai to make Dubai a lucrative destination for tourism and travel. Dubai plays host to many attractive world class events like, The Dubai Desert Classic, The richest race in the world ¡V Dubai World Cup, Dubai Shopping Festival, Dubai Summer Surprise etc. Dubai also takes pride in the making of the first seven star hotel in the world ¡V the Burj Al Arab. Known as the ¡¥City of Gold¡¦, Dubai is the leader in commerce and tourism in the Middle East.


Scenario Analysis of the World Airline Industry.

With the world in an official recessio...