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ANALYSIS OF THE KEY MARKETING ENVIRONMENTAL ISSUES AFFECTING THE UK NEWSPAPER MARKET

ANALYSIS OF THE KEY MARKETING ENVIRONMENTAL ISSUES AFFECTING THE UK NEWSPAPER MARKET

CONTENTS

TERMS OF REFERENCE………………………………………………………………….1

PROCEDURE………………………………………………………………………..2

FINDING……………………………………………………………………………………...3

CONCLUSIONS……………………………………………………………………………...4

RECOMMEDATIONS………………………………………………………………………5

1.	TERMS OF REFERNCE

The news corporation the world’s leading publisher of English language newspapers.  The news Corporation is singly run by Rupert Murdoch were it as several markets across the globe.

The New Corporation would like an independent and objective analysis of their newspaper publishing interests in the UK.

2.	PROCEDURE

In order to ascertain the precise marketing environmental issues affecting the UK newspaper market I adopted the following procedures:
	
1)	Analysis of the keys marketing environment issues using porter’s five forces

2)	Analysis of the Newspapers competitive position:  Analyse competitor’s market share to determine the relative power of each organisation in the newspaper market.

3)   Environmental priorities – matrix

4)   Recommendation

3.	FINDINGS

The competitive environment include those factors with which the organisation comes into closet contact, factors that have a rather clear and immediate impact on its success.  The analytical framework which I’ll be using to analyse the competeitive environment is porter’s five forces which basically outline the COMPETITIVE RIVALRY, THREAT OF ENTRY, THREAT OF SUBSTITUTES, THE POWER OF BUYER, and THE POWER OF SUPPLIERS. The reason why I am using this analytical framework is to illustrate issues that are affecting the newspaper market, to enable the News Corporation to develop

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Word Count: 1194

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