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Design

Design

"The Web is so  overloaded with clutter and information, brand becomes an important differentiator."

What is the role of brand on the Web? 
It's huge. The wonderful thing about the Web is that anybody can create a website. The terrible thing about the Web is that anybody can have a website, and does. The Web is so  overloaded with clutter and information, brand becomes an important differentiator. Who do you trust? Why go there? What do they deliver – not just the first time, but the second, third, fourth time? The Web has so much  to choose from that in order to use it productively, you only want to visit the sites that keep their promises. That's what a brand is. A brand is a promise to the user that gets kept consistently. The companies that  perform in ways that respect your time, intelligence and the limits of your technology are sites you're going to want to see again.

“History of ANIMOSITY…”

Business people probably don't appreciate being told that they should learn to think like designers. 
Let's be honest,  there's been a history of animosity. Business people look at a designer as somebody just interested in

design, about, important, web, designer, brand, people, great, work, time, there's, tangible, soul, really, business, yellow, look, issue, experience, works, understanding, truth, things, thing, someone, should, part, new, need, music, much, marketing, kodak, know, just, intangible, information, human, going, economy, each, data, customers, charge, after, yourself, you're, website, viewing

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