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A Marketing Plan To Increase Celtics Tickets

A Marketing Plan To Increase Celtics Tickets

If I was the new Director of Marketing for the Boston Celtics I would first look at the price of the tickets. I would see if the price of the tickets were reasonable for the public. Figuring out whether or not the ticket prices were too high based on how desirable going to a Celtics game is for the average person would tell me if lowering prices was essential to benefiting sales. Possibly lowering ticket prices even if it’s only by a little bit might result in an increase in sales. Selling more for less is better then selling none at all. The price of going to a Celtics game must entertain the public cheaply and moderately with respect to the price the general public would be willing to pay to see a game.
	   Another aspect I would take into consideration would be the product itself. Tickets to the Celtics games must be desirable to the consumer.  You need to have the consumer want the product. If the Celtics aren’t having the best seasons this will by far affect the sales in a negative way. I would try to make the product better by having specials at

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