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Campaign Strategy

Campaign Strategy

As you have already know, the president is not chosen by the people directly like most all other political offices are. The president is chosen by a group of 538 electors from all fifty states and the District of Columbia who cast their votes for president. The candidate who receives 270 votes becomes president.  Electors are given to each state based on the population. The more people the more electors. 
In theory electors from each state vote for the candidate who the people from there state voted for. Even if the candidate wins the state by just one vote, all electoral votes go to that person. 
Candidates have in recent times started campaigning three to four years in advance for a presidential election. Campaigns are heavily influenced by the media and candidates try to get their names and views shown to everyone. A candidate knows that everything about his life is going to be found out by the media. The candidate must have no skeletons in the closet. 
Because electoral votes decide the winner, presidential elections are really 51 separate contests for the electoral votes of each state and the District of Columbia. Presidential candidates, then, must devise

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