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Haagen-Dazs vrs Ben and Jerry’s

Haagen-Dazs vrs Ben and Jerry’s

are both recognized for their ultra-premium ice cream made with only natural, high-quality ingredients.  However, that is where the similarities end.  Haagen-Dazs caters to the customer who wants a high quality ice cream with a rich, international flair.  On the Haagen-Dazs website, the company boasts, “Häagen-Dazs is to ice cream as 24-carat is to gold.”  On the other hand, Ben and Jerry’s ice cream caters also to the customer who wants a high quality ice cream, but with a grass-roots feeling.  In this paper, we are going to explore the ice cream industry, discover competitors, see their marketing techniques, examine line and brand extensions, analyze the environments of each company, and look at how they manage their product lines.  
So, what exactly is ice cream made of?  Ice Cream is made of milk-fat and solids, sugar, flavoring, stabilizer (usually gelatin), sometimes eggs, fruit, and nuts (www.infoplease.com).  As was previously mentioned, Ben and Jerry’s and Haagen-Dazs are famous for their super-premium ice cream.  Super-premium ice cream has a higher milkfat content then regular ice cream or frozen yogurt does. The ingredients for Haagen-Dazs’ Chocolate super-premium ice cream are: cream, skim milk, egg

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