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Public Relations

Public Relations

Public Relations
 
Public Relations
You have a new Web site or product to launch, and it's time to put the public relations machine into action. There are many ways to use the Web to promote your business at very low cost, and a public relations campaign can be highly effective. Once you decide to make use of the Internet in implementing your public relations strategy, there are three steps to take.
Create a Reason for a Press Release
If you have a new Web site or product to launch, you have your event. But with sites being added all the time, the Web is constantly changing, and "new" doesn't stay new for long. Never think of your Web site as finished; keep adding features or updating services -- these are all reasons to make a public relations announcement. You can also try holding promotions or contests, or perhaps offer a newsletter to your site's visitors. With events like these in mind, you will have the reason for your press release clearly in mind as you begin to write. 
Write an Effective Press Release
Editors and journalists receive far too many press releases to read them all. Learn how to effectively capture your audience's attention

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