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Comparative View of Advertising

Comparative View of  Advertising

View of An Advertisement in Relation
To Its Source and To Advertising in General
	
Advertising is a means of making one’s product known to the public.  It is a way to promote goods and services to consumers.  It notifies the consumer of the latest products on the market.  It refreshes customers’ minds of old products and unveils information on new products.  For companies, advertising is the main resource for producing sales.  It promotes the public’s attention.  It emphasizes attractive qualities to enhance the consumer’s desires, hopefully ending in a purchase.  It helps bring consumers to the realization of their need, or maybe just want, for the product.  Advertising, however, can be manipulative because it only highlights desirable qualities.  Companies make their product seem more appealing by concurrently applying eye-catching themes. Whether it is humor, wealth, sex, escaping, domination, basic sensations, or affiliation, companies always manage a way to make their product appealing to consumers.  To help appeal to consumers, companies commonly use magazines as a source for their advertisements.  For many years, magazines have been used as a source of entertainment.  There is mass variety of magazines that appeal to

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