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Briggs & Straton

Briggs & Straton

Case Summary

Briggs & Stratton designs, manufactures, markets, and services products.  The products are sold as components to original equipment manufacturers in approximately 85 countries.  The company originated in 1909, by Steve Briggs and Harry Stratton, their goal was to produce a six cylinder two-cycle engine.  The two-cycle engine was too expensive to mass-produce, therefore the partners changed their focus.  Briggs & Stratton began designing and producing electrical parts for automobiles, which included switches, starters, and regulators.  After some time Briggs & Stratton acquired the patent for the Motor Wheel, a gasoline engine designed to fit on a bicycle.  Briggs & Stratton realized that consumers wanted both reliability and lightweight, giving forth a lawn mower from aluminum alloy.  Due to the high quality of the company name many retailers won’t sell a lawnmower unless it uses a Briggs & Stratton motor.  Briggs & Stratton is the leading seller of air-cooled gasoline e!
ngines.  They have recently developed the Quattro lawnmower engine.  They are thinking of new ways to use the Quattro in different markets.  They are faced with going international with the Quattro, using the

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we, take, stratton’s, stage, sense

Word Count: 945

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