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Analyzing Ads

Analyzing Ads

Ad #1: Budweiser Ad

The advertising technique that I think this ad is an attention device.  It shows a good-looking model in a bathing suit holding a bottle of Bud.  The girl alone grabs your attention and makes you want to look at the rest of the page.  In addition the advertiser uses white writing on a red background that also caught my attention.
	I believe the advertiser also uses emotion appeals and suggestion of uniqueness in its slogan.  The slogan states “ Confidence is the sexiest thing you can wear. LIVE LIKE A KING.”  The slogan gives somewhat of an emotional appeal because being sexy and being a king taps into your emotions.  At least it did mine.  It sort of says that if you drink a Budweiser that you would be equal to being very good looking at have other look at you.

Ad#2:  Hairclub

The advertisement for Hairclub uses an attention device and visual imagery in the ad.  It is a full page ad, again showing a good looking male and female wearing bathing suits, both with a full set of hair.  In one sense the man’s full head of hair

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