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Lucent: Clean Break, Clean Slate?

In 2000, The Company that could seemingly do no wrong in the first three years after it was spun off from AT&T in 1996 seriously lost its way in 2000(Snell, 276). Lucent Technologies had problems competing with Nortel Networks in marketing of optical-fiber telephone switches. Lucent downfall came when they thought the demand for complex technology would develop slowly. The reasons why the company assumed this is because the company’s management didn’t check to see what the consumers wanted. They assumed the consumers were satisfied with the service that lucent provided, and didn’t see any need for change at that point of time. When Nortel introduced a new and faster optical-fiber telephone switch the people at Lucent decided to stay with their slower switch because consumers weren’t asking for a faster switch.	
Lucent was now struggling to compete with Nortel, there archrival because they maid the decision to settle for less transmission speed. The only way the company could bounce back from a 20 percent turnover rate is by remaking itself into a company that can be

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