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B2B and B2C
B2B and B2C The goal to this paper is to examine Business-to-Consumer (B2C) and Business-to-Business (B2B) companies and their online presences. B2C and B2B Web sites operate slightly differently. A further analysis is as follows: BUSINESS-TO-CONSUMER: While analyzing each company, it soon became apparent that some of the companies operate totally online, and some of them operate partially on-line and partially through physical stores. The term gcybermarketh is used when identifying exactly what type of business the company holds. If they are a full cybermarketer, they operate totally online. A partial cybermarketer means that they have both a Web presence and a physical presence. Below is a list summarizing which companies are full and partial cybermarketers: Company Full Cybermarket Partial Cybermarket Amazon.com ã Landsf End ã United Airlines ã Dell Computers ã Egghead.com ã Charles Schwab ã eToys ã Drugstore.com ã FTD ã Hallmark ã Wal-Mart ã E*TRADE ã During the analysis, some questions erupted that include such characteristics as product presentation, order entry, payment, and product distribution. I found it necessary to break down each company and answer these specific questions. AMAZON.COM I found that Amazon.com had a very nice Web site. The product presentation is very well thought out. Each section of the Web site, such as books, electronics, toys & games, etc, is spread out on the home page. Also, helpful information product, web, site, companies, very, amazoncom, information, each, b2c, ship, presentation, online, cards, out, credit, because, world, through, sell, purchase, products, presence, distribution, company, b2b, another, account, stock, specific, reviews, physical, payment, page, overall, order, includes, every, ecommerce, easy, buy, basic, users, united, type, toys, sites, shipping, select, section, operate
Word Count: 1852
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