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Menu Pricing And Strategy

Menu Pricing And Strategy

Menu pricing and strategy

Menus cannot be written without knowing the customer.  It takes considerable

insight of customer demographics and psychographics to write an effective menu in terms

of the items it lists and the price points it pursues.  In the past the independent restaurant

operator knew many of the customers.  Today, in corporate restaurants, the personality of

a manager, or Maitre d’, or chef is not the primary vehicle for establishing and maintaining

the personality and image of the restaurant concept.  The menu is always written with the

taste and food preferences of the clientele first and foremost in mind.  Menus are made up

of food courses served in a sequence from appetizer to dessert.  Management’s task in

menu develop is to constantly monitor trends and customer preferences; these are

occurring more rapidly than ever as consumers become more cosmopolitan in their taste

and expectations.  The rule is “know your customer and have a good menu and marketing

plan.”  An operation based on guesswork and haphazard decision making is bound to fail.

When you use well-tested marketing techniques to develop and finalize your menu you

have laid the groundwork for success in

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