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Consumer Behavior

Consumer Behavior

Consumer Intentions

Consumer Intentions are very important aspects of a marketer’s career.  It is better said tat if a marketer understands a consumers intention or intentions he or she has the “key to the city”.  The reason being is how a consumer feels about some things can really determine how they may act.  And these possible feelings can answer important questions to the marketers like how much of [an] existing product should be produced to meet [a] demand.”  And “how much demand will there be for a product.”   These are fundamental question for a marketer because they can determine further forecasting situations.  Since many business go under because they loose money either underestimating or overestimating demand.  It is important for a company to take consumer intention

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