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Advertising Today

Advertising Today

Beer, cigarettes, perfume, hair products and cars are just a few of the many items advertised in magazines across the globe. Some are sold by tempting the reader with scantily clad men and women posing in exotic locations, looking deep into your eyes and begging you to buy their product. Others are sold by cute animals that appear so nice and friendly that you just have to buy the products. These “tricks of the trade” are what make the rich businessmen even richer year after year. If you study the advertisements closely you will discover that companies sell the same product to different consumers using distinctly varied ads. Since not same people read the same type of literature, the product ads are designed to meet the varied interest of the consumer.
	Figure 1 is an ad from Sports Illustrated that advertises Jim Beam Bourbon. This particular ad pictures four men standing in tuxedos in what appears to be a church. All the men are smiling, and next to the picture it says, “You asked them, her father and her. In that order.” At the bottom of the page it says, “Real friends. Real bourbon.” The ad also has a big

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