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Advertisement Analysis

Advertisement Analysis

I found it somewhat ironic that as I was searching through ads filled with gorgeous models, all I could really concentrate on was my dirty little hands turning the pages. But in the magazine industry, the models are not the only elements that make a publication work; it is essentially a series of items carefully combined to create an overall effect. Consequently, there are no mistakes in advertising, and the positioning of those elements as well as their respective connotations are deliberately made to be as such. I had a difficult time deciding between two advertisements, and ultimately concluded that I liked them both the same.
	The first ad that caught my eye was for Levi’s Super Low Stretch Jeans. It features a woman posing in the mentioned brand, also wearing a top manufactured by the same company, obviously for a sales pitch for the brand name’s other clothing lines. Her body’s position creates the shape of the letter ‘N’, starting on the left side of the page. Because our eyes naturally read left to right, and because her hand is a light contrast against the dark fabric of her jeans, we automatically start to observe the advertisement at this specific

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